As someone who has created over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX principles to Arabic interfaces simply doesn't work. The distinctive elements of Arabic language and Saudi user behaviors require a completely different approach.
A café group in Riyadh achieved a forty-two percent increase in customer arrivals by implementing location-based handheld campaigns that connected with consumers within a 2-kilometer distance of their outlets.
Important modifications:
- Commitment period modifications for Saudi customers
- Recommendation worth significance enhancements
- Occasional buying habits recognition
- Image-based buying evaluation
A few months ago, an online store was struggling with a dismal 0.8% sales percentage despite substantial traffic. After executing the techniques I'm about to reveal, their sales percentage grew to 3.7%, generating a three hundred sixty-two percent increase in income.
After years of disappointing outcomes in the Kingdom, their revamped methodology produced a three hundred twenty-four percent increase in conversion rates and a one hundred eighty-seven percent growth in normal transaction amount.
Last quarter, a retail chain invested over 200,000 SAR in traditional marketing with disappointing results. After transitioning just 30% of that budget to handheld promotion, they experienced a 328% increase in customer arrivals.
Recently, a merchant contacted me after investing over 500,000 SAR on web promotion with minimal outcomes. After redesigning their methodology, we generated a seven hundred forty-three percent improvement in ROI.
Critical changes included:
-
Including preferred Saudi financial services like Mada
-
Streamlining address entry for Saudi locations
-
Providing Arabic translation throughout the transaction flow
-
Presenting arrival times tailored to Saudi areas
-
Place the most critical content in the top-right section of the screen
-
Arrange information segments to advance from right to left and top to bottom
-
Apply more prominent visual emphasis on the right side of symmetrical compositions
-
Verify that pointing icons (such as arrows) point in the appropriate direction for RTL interfaces
Assisting an electronics retailer, we discovered that their standard checkout experience was generating avoidable problems for Saudi users. After applying specialized changes, their cart abandonment percentage decreased by over a third.
If you're developing or redesigning a professional website design cost for the Saudi market, I urge working with professionals who truly understand the subtleties of Arabic user experience rather than merely converting Western designs.
Powerful techniques included:
- Selecting items aligned with Saudi tastes
- Adjusting item information to highlight features significant for Saudi shoppers
- Seasonal collections for cultural events
- Dimension modifications for regional preferences
Critical changes included:
- Clear delivery estimates for different regions of the Kingdom
- Various shipping choices including expedited fulfillment in urban centers
- Comprehensive monitoring with local alerts
- Adjustable timing for deliveries
Our studies has demonstrated that Saudi customers particularly value these confidence builders:
- Physical presence information
- Saudi certification symbols
- Clear exchange processes
- SAR pricing with complete shipping calculations
Essential components:
- Longer decision periods in Saudi buying paths
- Collective input aspects in conversion actions
- Chat as a substantial but hard-to-measure influence channel
- Physical confirmation as the ultimate conversion step
A apparel company experienced a substantial increase in mobile conversion after executing these enhancements:
-
Simplified data entry
-
Finger-optimized menus
-
Streamlined checkout experience
-
Faster loading times
-
Shifted product images to the left area, with product details and call-to-action buttons on the right-hand side
-
Changed the product gallery to move from right to left
-
Added a custom Arabic text style that kept readability at various scales
-
Reorganized the application process to align with right-to-left cognitive patterns
-
Created a dual-language input mechanism with intelligent language changing
-
Enhanced smartphone usability for right-handed Arabic typing
For a fashion store, we performed a comprehensive medium performance analysis that revealed their highest ROI channels were completely different from their global trends. This discovery allowed a shift of budget that increased their overall ROI by 213%.
Remarkable results:
- Ephemeral platforms outperforming Image networks for specific items
- Night advertising substantially surpassing daytime initiatives
- Motion media delivering higher ROI than still visuals
- Handheld effectiveness surpassing computer by significant degrees
For a luxury brand, we implemented a regionally-appropriate attribution framework that understood the special path to purchase in the Kingdom. This technique uncovered that their network expenses were truly delivering nearly three times more value than previously assessed.