With detailed analysis for a meal service customer, we discovered that promotions delivered between evening hours dramatically outperformed those shown during traditional peak hours, producing 163% greater sales.
For a financial services brand, we created a content series about family financial planning that incorporated halal investment concepts. This material exceeded their previous typical investment tips by over four hundred percent in engagement.
In my previous project for a banking company in Riyadh, we observed that users were frequently selecting the wrong navigation options. Our eye-tracking revealed that their eyes naturally progressed from right to left, but the important navigation items were placed with a left-to-right emphasis.
Last year, I observed as three similar businesses spent significantly into expanding their operations on a specific social media platform. Their attempts flopped as the channel appeared to be a mismatch for our market.
- Position the most important content in the right upper section of the viewport
- Organize content blocks to flow from right to left and top to bottom
- Implement stronger visual importance on the right side of symmetrical designs
- Confirm that directional icons (such as arrows) direct in the correct direction for RTL interfaces
Twelve months ago, my family-owned business was barely surviving to find new customers. Our website was completely hidden in Google search results. That's when I decided to invest in specialized search engine optimization.
Recently, a entrepreneur complained that his platform strategy was burning through considerable sums of riyals with disappointing return. After examining his approach, I identified several fundamental problems that are remarkably frequent among Saudi businesses.
I advise organizing competitors as:
- Primary competitors (offering equivalent offerings)
- Peripheral competitors (with limited overlap)
- Potential challengers (new entrants with innovative capabilities)
Powerful techniques included:
- Market studies with locally-relevant statistics
- Executive interviews with notable Saudi professionals
- Implementation examples from local projects
- Online seminars discussing locally-relevant issues
Six months into our launch, our revenue were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I realized how oblivious I'd been to the market realities around us.
- Redesigned the form flow to follow right-to-left cognitive patterns
- Created a dual-language form system with smart language switching
- Enhanced smartphone usability for right-handed Arabic typing
I spend at least 120 minutes each Monday reviewing our competitors':
- Website organization and navigation
- Articles and content calendar
- Digital channels activity
- Client testimonials and evaluations
- Search tactics and positions
Start by listing ALL your competitors – not just the obvious ones. During our analysis, we discovered that our largest competitor wasn't the well-known company we were tracking, but a new startup with an innovative approach.
- Choose fonts specially created for Arabic screen reading (like GE SS) rather than conventional print fonts
- Increase line height by 150-175% for improved readability
- Use right-aligned text (never middle-aligned for body text)
- Avoid compressed Arabic typefaces that reduce the distinctive letter forms
I currently use several applications that have dramatically improved our competitive research:
- Keyword trackers to track rivals' search rankings
- Mention tracking tools to monitor competitors' online presence
- Site monitoring solutions to track updates to their websites
- Email capture to get their campaigns
I use a straightforward tracker to track our competitors' pricing modifications every week. This has enabled us to:
- Identify seasonal price reductions
- Detect special offer approaches
- Grasp their cost structure
Last month, I was advising a major e-commerce business that had poured over 200,000 SAR on a beautiful website that was performing terribly. The reason? They had just converted their English site without accounting for the basic experience variations needed for Arabic users.
When I started my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I dismissed market research as unnecessary – a mistake that practically ruined my entire company.
If you're developing or redesigning a website for Https://Git.Visualartists.ru/marcoholte5093/web-development-saudi-arabia-7169/wiki/Creating-Effective-Arabic-Content-Marketing-Funnels the Saudi market, I strongly recommend hiring designers who genuinely comprehend the nuances of Arabic user experience rather than merely converting Western layouts.
As someone who has designed over 30 Arabic websites in the last half-decade, I can assure you that applying Western UX practices to Arabic interfaces falls short. The distinctive elements of Arabic script and Saudi user preferences require a specialized approach.