For a multinational apparel brand, we created a placement strategy that authentically connected with traditional family values while keeping their international appeal. This strategy improved their brand relevance by one hundred seventy-three percent.
Effective approaches:
- Incorporating regional transaction options like Mada
- Improving Arabic product information
- Highlighting Saudi assistance presence
- Including credibility indicators tailored for Saudi customers
Recently, I witnessed as three competitors spent significantly into expanding their operations on a specific social media platform. Their attempts were unsuccessful as the channel turned out to be a bad match for our sector.
Through extensive testing for a clothing brand, we discovered that messages delivered between evening hours significantly exceeded those sent during standard business hours, achieving 152% greater readership.
Recently, a merchant expressed that their newsletter efforts were creating poor returns with visibility below 8%. After applying the strategies I'm about to discuss, their visibility improved to 37% and conversion improved by two hundred eighteen percent.
After considerable time of mediocre performance despite substantial advertising spending, their optimized messaging strategy generated a two hundred seventy-six percent increase in engagement and a one hundred forty-three percent growth in conversion.
When I started my e-commerce business three years ago, I was convinced that our distinctive products would stand out naturally. I dismissed competitive research as superfluous – a mistake that nearly destroyed my entire venture.
Initiate by mapping ALL your rivals – not just the obvious ones. During our research, we found that our biggest rival wasn't the famous business we were watching, but a new business with an novel strategy.
I advise organizing competitors as:
- Direct competitors (offering very similar products/services)
- Secondary competitors (with some similarity)
- New threats (new companies with game-changing potential)
I use a basic tracker to track our competition's costs changes on a regular basis. This recently helped us to:
- Identify periodic price reductions
- Detect package deal strategies
- Comprehend their value positioning
Essential components:
- Protracted decision periods in Saudi buying paths
- Group decision factors in conversion actions
- Chat as a major but hard-to-measure influence channel
- Physical validation as the final purchase trigger
Key considerations:
- Formal vs. casual Arabic employment
- Regional dialect differences suitable for the target audience
- Honorifics employment portraying proper respect
- Faith-based expressions applied with understanding
- Metaphors that resonate with local culture
Remarkable results:
- Snapchat surpassing Instagram for certain products
- Night advertising substantially surpassing daytime initiatives
- Motion content delivering better ROI than static graphics
- Mobile efficiency exceeding computer by substantial margins
Essential graphic components to assess:
- Proper depiction of individuals honoring cultural norms
- Color choices with understanding of local interpretation
- Structures and landscapes that resonate with Saudi culture
- Care with specifics that exhibit cultural understanding
- Traditional patterns included elegantly
I now use several resources that have substantially upgraded our competitive research:
- Keyword trackers to track rivals' search rankings
- Mention tracking platforms to monitor competitors' social activity
- Digital tracking platforms to monitor changes to their trusted digital agency In ksa properties
- Email capture to receive their promotional messages
For a premium company, we implemented a Saudi-specific attribution approach that acknowledged the unique conversion route in the Kingdom. This technique uncovered that their network investments were actually delivering nearly three times more returns than earlier measured.
Important advancement aspects to consider for placement:
- Useful improvements emphasis over originality
- Social acceptability of digital embracing
- Conventional method augmentation rather than elimination
- Facility of adoption into current habits
- Family benefits presentation
Important support aspects to evaluate for positioning:
- Relationship basis of assistance
- Requirement for speed
- Face-to-face exchange inclination
- Total problem resolution requirement
- Status recognition during support provision
Important scheduling discoveries:
- Post-prayer moments offering connection chances
- After dark activity peaks significantly higher than worldwide norms
- Weekend habits significantly divergent from weekday connection
- Temporal shifts during Ramadan demanding specialized techniques
- Educational timetable effects on particular audiences
I spend at least 120 minutes each regularly reviewing our competitors':
- Digital architecture and user experience
- Articles and publishing frequency
- Social media presence
- User feedback and ratings
- Keyword approach and performance